The UK gin industry has seen an unprecedented boom in recent years, with sales and exports of the spirit soaring. In Scotland, the number of new gin brands and distilleries is constantly growing, at a rate that is quite remarkable.
The team at The Scottish Gin Society are tirelessly keeping their ears to the ground to keep track of all the new distilleries, brands, expressions and gin events from all over Scotland, keeping the gin-loving public up to date with everything that is going on.
Established in 2016 by Glasgow businessman, Stephen White, The Scottish Gin Society is a not-for-profit organisation. Founded by Stephen and driven by his love of Scottish Gin, The Society exists to promote and celebrate the wonderful world of Scottish Gin. It has grown in to an online community of more than 120,000 people – testimony to the huge popularity of Scottish Gin today.
Stephen says “When I founded the Scottish Gin Society, I had little idea that we were just at the beginning of a huge renaissance for gin, but I knew that Scotland had some amazing gin brands already and I wanted to promote the Scottish Gin category to be recognised for quality and innovation, like the Scottish Whisky industry.”
“I’m incredibly proud of how the society has grown, with such a great number of highly engaged members, we’re in an ideal position to help Scottish Gin brands, large and small, reach new audiences and grow.”
Today, the society’s website is home to the most comprehensive guide to Scottish Gin available, attracting over 20,000 visits per month. They have a visual A-Z of Scottish Gins, that makes it easy for consumers to browse and find out more about their favourite, and importantly – where and how it is made. New brands and expressions are added regularly, making it the most up to date resource for consumers.
Keeping the A-Z up to date is no easy job and the society added 40 new Scottish Gin brands in 2018 alone!
The team created the first interactive distillery map that shows all the gin stills in Scotland, and it is possible to search by distilleries that are open to the public. Gin tourism and Gin Schools are becoming increasingly popular – it’s a great way to find out more about your favourite gin, or even make your own new favourite.
There is a beautifully illustrated map that is free to download and would look great hanging on any wall.
Every few weeks, the society chooses a new Featured Gin, where they delve into the unique story behind each gin and share this with their followers. It’s great news for the gins, who enjoy exposure to thousands of potential new customers for free. The Scottish Gin Society doesn’t charge brands or members for their services, it’s all for the love of Scottish Gin.
Aly Higgins is Brand Ambassador for The Scottish Gin Society – one of the best jobs in the world possibly? Aly spends her time travelling around Scotland, finding out more about the people behind the gins and forging relationships with distillers, brands and industry figures.
Aly says “The passion and creativity here is Scotland is quite incredible, and I feel really privileged to have met so many talented distillers and ambitious brands. It is exciting to be a small part of this category, and I am learning all the time. What makes The Scottish Gin Society and my job so special, is that we are at the heart of a community that supports all of Scottish Gin”
A recent consumer survey conducted by The Scottish Gin Society received over 6,400 votes from people choosing their favourite Scottish Gin. It saw Isle of Harris Gin reach the top spot for the second year in a row, but it also saw a diverse range of brands in the top 10.
Aly goes on to say: “we had almost double the number of votes from 2018, which shows the loyalty consumers have for their favorite Scottish Gins”
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So, if you’re already a big fan of Scottish Gin, or are curious to find out what all the fuss is about, The Scottish Gin Society’s website and social media channels are the place to go. You’ll find the latest news, reviews, blogs and listings of gin events around Scotland.
Do you want to join us at the Big Big Gin Festival? You can buy your tickets here.